Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry - Evergreen Trees Direct

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Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry

$290.00

Tax included. Shipping calculated at checkout.

Size: 40cm/45L

40cm/45L

All stock is grown, maintained and graded in strict accordance with AS 4373-2007, Australian Standard for Nursery Stock.

Current Stock Height Guides

45L: Enquire within for height guide information.

Height guide disclaimer: Height ranges are approximate only. As living products, plant heights naturally vary between individual plants, batches, and seasons. No guarantee is given that supplied plants will fall within the stated range. If minimum heights are required, you mustconfirm current batch heights with Evergreen Trees Direct prior to purchase. Variation in height is normal and is not grounds for return, refund, replacement, or compensation.

Mature Height & Width

Mature Height: 12–15 metres

Mature Width: 4–6 metres

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry is expected to grow 30–50cm per year (moderate).

Root Ball Dimensions

Use this as a reference when digging your planting hole. We recommend digging at least 10% wider than the dimensions below to encourage strong root development.

30cm Pot: 33cm (W) × 30cm (D)
40cm/45L Pot: 44cm (W) × 41.5cm (D)
50cm Pot / 70L Pot: 55cm (W) × 41.8cm (D)
100L Bag: 50.6cm (W) × 52.8cm (D)
150L Bag: 66cm (W) × 55cm (D)
200L Bag: 71.5cm (W) × 60.5cm (D)
300L Bag: 88cm (W) × 63.8cm (D)
400L Bag: 99cm (W) × 66cm (D)
500L Bag: 122cm (W) × 66cm (D)
750L Bag: 134cm (W) × 69cm (D)
1000L Bag: 146.3cm (W) × 71.5cm (D)
2000L Bag: 176cm (W) × 82.5cm (D)

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Shipping

Shipping is calculated at checkout based on the pallet space your order occupies in the truck and your delivery location.

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Contact

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Email: sales@evergreentrees.com.au

Phone: (03) 7042 3318

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About Your New Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry

Prunus virginiana ‘Purple Jewel’ is a deciduous ornamental tree with an upright to rounded habit and a well-branched framework. It produces deep purple foliage that emerges in spring and holds its colour consistently through the growing season. Leaves are oval with a fine texture, forming a dense, balanced canopy.

It performs best in full sun and suits a wide range of well-drained soils. ‘Purple Jewel’ is well adapted to cool temperate and inland climates and tolerates frost, wind exposure, and short dry periods once established. Maintenance requirements are low, generally limited to light pruning to maintain structure and remove any damaged growth.

They look excellent when used as feature trees, in avenues, or as contrast planting within mixed landscapes. This cultivar is commonly specified where strong foliage colour, seasonal change, and reliable performance in cooler climates are required.

Enriched Planting Mix (AO Certified)

$21.95

Features and Benefits

Organically certified product
Improves aeration for roots
A rich blend of Pure Magic Compost, composted animal manure, Gypsum, composted coarse bark and wetting agent
Excellent to mix with heavy clay soils, an organic mixture with added gypsum which is perfect for exotic plants
Revitalises tired soils, adds nutrient and organic matter, no chemical additives, weed free
Assists in retaining moisture in the soil longer after rain or watering

Directions For Use

Water plant well at least several hours prior to planting.
Dig a hole at least twice the width of the pot and 7cm deeper than the pot.
Mix Grow Better Enriched Planting Mix with the soil that has been dug out of the hole, adding about 1/3 planting mix.
Spread a 7cm layer of improved soil in the hole and remove plant from the pot. Tease roots gently if the root ball is very firm and place plant in the planting hole. Check that pot soil is level with the surrounding soil surface level, not higher or lower.
Fill in the hole with improved soil mixture, firm down soil and water well adding Grow Better Plant Starter to final watering.

View full details

Type:

Enriched Planting Mix (AO Certified)

$21.95

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Uses in my Garden

Feature Tree
Avenue Planting

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry works in an:

Modern Garden – sleek, minimal, and design-led planting.
Contemporary / Architectural Garden – striking forms for bold design statements.
Heritage / Traditional Garden – timeless, classic plantings for period homes.
Woodland Garden – layered, naturalistic design under dappled light.

Is Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry Evergreen or Deciduous?

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry is an Deciduous (Defoliates throughout colder months) Tree

Mature Height & Width

Mature Height: 12–15 metres

Mature Width: 4–6 metres

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry is expected to grow 30–50cm per year (moderate).

Growth Rate of Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry is expected to grow 30–50cm per year (moderate).

They are considered to have a:

Medium Growth Rate

Frost Tolerance & Ideal Climate to plant Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry

Is Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry frost tolerant?

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry is Frost Tolerant – Can handle light to moderate frost once established.

Does Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry Flower?

Prunus virginiana ‘Purple Jewel’ produces clusters of small white flowers in spring. While relatively subtle, the blooms create a soft seasonal display and are followed by dark purple-black berries that contrast attractively with the tree’s rich purple foliage.

Does Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry flower?

Yes - Flowers

Flowering Period:

Spring

Flower Type:

Clustered

Flower Colour:

White

Is Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry an Australian Native Tree?

No

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry is Native to North America, where Prunus virginiana grows naturally across temperate woodlands, river margins, and open landscapes.

What is the Wildlife Value of Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry ?

Its spring flowers provide nectar and pollen for bees and other beneficial insects, while the dense branching habit offers shelter for small birds. The dark berries that follow are also an important food source for birdlife, making this tree a valuable contributor to local biodiversity.

How much Sunlight does Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry need?

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry will thrive best in:

Full Sun

Preferred Soil?

Prunus virginiana ‘Purple Jewel’ performs best in well-drained loam or sandy loam soils with a neutral to slightly acidic pH. It will tolerate lighter sandy soils if improved with organic matter to support moisture retention. Avoid heavy clay or waterlogged ground unless significantly improved, as poor drainage can stress the roots and reduce overall performance. Keep soil evenly moist during establishment, then gradually reduce watering as the tree matures.

Is Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry Drought Tolerant?

Is Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry Drought tolerant?

As a young tree it benefits from regular watering to establish well. Once established, ‘Purple Jewel’ shows good drought tolerance, performing reliably through warm, dry periods when planted in well-drained soil, with only occasional supplementary watering required.

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How To Plant Your Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry

Site: Choose a well-drained position in full sun to part shade with room for the canopy to develop.

Soil preparation: Enrich the planting area with quality compost and aged manure for a strong establishment phase.

Hole: Dig twice as wide as the root ball and the same depth.

Planting: Position level with the surrounding soil, backfill gently, firm in, then water deeply to settle the roots.

Recommended Planting Spacing For Your Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry

Feature tree: 3 to 4 metres apart to allow the full canopy and form to develop.

Avenue planting: 3 metres apart for a uniform soft-textured avenue.

Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry is expected to grow 30–50cm per year (moderate).

Medium Growth Rate

Long Term Care For Your Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry

Watering: Water deeply twice weekly through the first 12 months. Once established, reduce to once weekly in dry periods. Mulch helps maintain consistent moisture.

Mulching: Apply a 5 to 7 centimetre layer of organic mulch over the root zone, keeping it 5 centimetres clear of the trunk.

Pruning: Minimal pruning required. Light tip prune in late winter to maintain shape, and remove lower branches as the tree grows to develop a clean feature trunk.

Fertilising: Apply a slow-release general-purpose fertiliser in early spring and again in autumn for steady growth and consistent foliage colour.

Pest and disease: Hardy against most pests and diseases. Occasional scale or caterpillar inspection in warm humid conditions is all that's needed.

Planting Your Prunus virginiana ‘Purple Jewel’ – Purple Jewel Chokecherry in Different Soil

Prunus virginiana performs best in well-drained loam or sandy loam with a slightly acidic to neutral pH. Adaptable to a wide range of soils when drainage is improved with organic matter.

Sandy soil: Free-draining and ideal. Mulch well to maintain consistent moisture.

Clay soil: Improve drainage with gypsum and organic compost before planting.

Loam: The preferred soil for steady root development and consistent growth.

pH: Slightly acidic to neutral preferred. Mulch with composted leaf litter to maintain levels naturally.

Frequently Asked Questions

Q: Does Prunus virginiana ‘Purple Jewel’ hold its foliage colour well?
A: Yes, it is selected for consistent purple foliage throughout the growing season.

Q: How fast does it grow?
A: It has a moderate growth rate, typically growing around 30–50cm per year.

Q: Is it suitable for cold climates?
A: Yes, it is frost tolerant and performs reliably in cool temperate and inland regions.

Q: Does it require regular pruning?
A: Minimal pruning is required, usually limited to shaping and removing damaged branches.