- Mature height
- 1.5m to 2.5m
- Mature width
- 2m to 3m
Echium candicans, commonly known as Pride of Madeira, is a striking evergreen flowering shrub valued for its dramatic spires of deep blue-violet flowers, soft silver-grey foliage and exceptional performance in tough coastal and Mediterranean-style gardens. Each spring the plant produces dense conical flower spikes that can reach 30 to 60 cm in length, smothered in tiny purple flowers that draw bees and beneficial insects in remarkable numbers.
Native to the laurel forests and rocky coastal cliffs of Madeira, Echium candicans thrives in full sun, free-draining soil and exposed positions. It is highly drought tolerant once established, handles salt-laden winds without flinching, and is frost tolerant down to around -5°C in established plants. The combination of soft silver foliage, architectural form and exuberant blue flowering makes it one of the most distinctive feature shrubs for coastal, Mediterranean and modern gardens.
As an evergreen flowering shrub for coastal, Mediterranean, modern and wildlife-friendly gardens, Echium candicans brings dramatic seasonal colour, year-round soft silver foliage, exceptional drought and salt tolerance, and outstanding value to bees, butterflies and beneficial insects through its long spring flowering display.
Frequently Asked Questions
About Echium candicans Pride of Madeira
How big does Echium candicans grow?
Echium candicans grows to a mature size of 1.5 to 2.5 metres tall and 2 to 3 metres wide, forming a substantial rounded shrub. Growth is fast once established, with plants reaching mature size within 3 to 4 seasons in suitable conditions.
When does Pride of Madeira flower?
Pride of Madeira flowers through spring into early summer, producing dramatic upright conical spikes of small purple-blue flowers that can reach 30 to 60 cm in length. The display lasts six to eight weeks and is one of the most magnetic plants for bees, butterflies and beneficial insects in the garden calendar.
Where does Echium candicans grow best?
Echium candicans thrives in full sun and free-draining soil. It performs exceptionally well in coastal gardens, exposed positions and Mediterranean-style landscapes, and handles dry rocky soils with ease. It is sensitive to wet feet, so avoid heavy clay or persistently moist positions.
Is Echium candicans drought tolerant?
Yes. Echium candicans is exceptionally drought tolerant once established, reflecting its origins on the dry rocky cliffs of Madeira. Through the first season it benefits from regular watering to settle in, after which it performs reliably on natural rainfall in most Australian climates.
Is Echium candicans coastal tolerant?
Yes. Echium candicans is exceptionally coastal tolerant and handles salt-laden winds, sandy soils and exposed seaside positions with ease. It is one of the best feature shrubs for direct coastal frontage where many other flowering plants struggle.
How do I prune Pride of Madeira?
Prune lightly after flowering by removing spent flower spikes and any leggy growth to maintain a compact rounded form. Avoid hard pruning into old wood as Echium candicans can struggle to regenerate from bare stems. Light annual shaping is the best long-term approach.
How long does Echium candicans live?
Echium candicans typically lives for 5 to 8 years as a feature shrub, with peak flowering displays from years 2 to 6. In favourable coastal conditions plants can live longer. It is best treated as a medium-lived feature rather than a long-term structural shrub, and can be easily replaced or rejuvenated through fresh planting every several years.